Rubabu is the tentative title of this commercial entertainer. For now the per-production works are under progress along with the script work to be finished shortly. Kajal Agarwal is zeroed in as NTR's love interest in this film.For the first time Puri Jagannadh is directing story written by others. Vakkantham Vamsi is penning script for Rubabu. Bandla Ganesh is producer of the movie.